Google Ads basics

Customer help

Ad spend is paid directly to Google. Review spend, search terms, locations, leads/conversions, and campaign status regularly. Do not judge success by clicks alone, and make budget changes deliberately.

Check spend

Compare actual cost with the approved budget and confirm ads are serving only in intended locations.

Check outcomes

Look for verified calls/forms/booking actions. If conversion tracking is incomplete, fix measurement before making sweeping conclusions.

Pause when needed

Pause a campaign when the business cannot handle leads or when tracking/landing pages are broken. Get help before large structural changes.