Business facts
- Same real business name, phone, website, hours, address/service area everywhere important
- Services described clearly and honestly
- Working domain and professional email
- No invented awards, credentials, history, or availability
The no-nonsense visibility checklist.
Work top to bottom. Fix factual and customer-experience problems before spending heavily on traffic.
Website foundation
- HTTPS works without warnings
- Pages load quickly on a normal phone connection
- Mobile text/buttons are easy to read and use
- Phone, form, booking, directions, and email links work
- Backups and a restoration path exist
Search understanding
- Every important page has a useful title and description
- Headings explain the service and location naturally
- Images have useful alternative text where appropriate
- Sitemap, robots rules, and canonical URLs are intentional
- No thin doorway pages or keyword stuffing
Local trust
- Google Business Profile is claimed and accurate
- Correct primary/secondary categories and services
- Recent genuine photos and an honest description
- Real customer reviews requested appropriately and answered professionally
- Former managers/users removed from account access
Paid traffic
- Campaign targets the intended geography
- Keywords and negative keywords match actual business intent
- Ads lead to a relevant, working page
- Budget and billing are directly controlled by the business
- Calls/forms/bookings are measured before aggressive scaling
Monthly five-minute check
- Test the primary call to action
- Check hours, services, staff, and contact details
- Review Search Console/analytics/ads for obvious errors
- Look for broken links, spam submissions, and stale photos
- Confirm backups and billing are still healthy
Want help with the list?
PA Web Host handles the website foundation and offers focused Google and business-email setup for website customers.
Tell us what needs fixed